May 2011

  • Mongoose Metrics White Papers

    Two white papers written for Mongoose Metrics in spring, 2010: Call Tracking: the Missing Piece in the Multi­Channel Marketing Puzzle, and Offline Advertising for Your Online Presence

  • Seve

    Body: 

    Not many golfers have fascinated me, none like Ballesteros. One Thursday afternoon during a Buick Classic sometime in the late 80s, I was hanging in the card room of the Westchester Country Club trying to see if I could put together a story for Golf Illustrated when he walked in.